Subsistence Marketplaces and BoPPlatforms and E-commerceFT50ABDC A*UNDER REVIEW

Empathic scaffolding: Recognition and market legibility for grassroots innovators in subsistence marketplaces

Jaikumar, S., Parthiban, R., & Gurugubelli, P. K.

Journal of the Academy of Marketing Science — Under review

Abstract

NOT AVAILABLE (not yet published)